When you apply perfume, resist the urge to rub your wrists together! Rubbing creates friction and heat, which can cause the fragrance to evaporate faster and distort the scent by mixing it too aggressively with your skin’s natural oils. This can lead to a different smell than intended and reduce the perfume’s longevity. Instead, spray it on your pulse points and let it dry naturally to enjoy the true essence of the fragrance.